The first headquarters were set up at the’ Fiaschetteria Toscana’ in Milan’s Via Berchet, back in 1899

“We will be a team of devils. Our colors in our opponents will be red like fire and black to invoke fear!”These were the terms Herbert Kilpin used on 16 December 1899 when he formed AC Milan. Only a year and a half later, after beating Genoa 3-0 at Ponte Carrega on 5 May 1901, the Rossoneri became Italy’s champions for the first time.

The first celebration happened in 1899 at the first headquarters of AC Milan, the Fiaschetteria Toscana on Via Berchet in Milan. Names, places and dates which have given rise to the glorious history of the Rossoneri. This is a club that has made a huge contribution to the world of football, so much so that from December 2007 to February 2014, AC Milan won the most foreign titles acknowledged by FIFA.

The history of the Rossoneri is now the stuff of legend, as are the people who helped write it–be it leaders, coaches or footballers. There have been so many historical figures, from the Englishman Alfred Edwards, under whom the Club won his first league title, and Andrea Rizzoli, AC Milan’s first president and an Italian team to win the European Cup at Wembley in 1963, to Silvio Berlusconi, the president with the greatest success in Italy, Europe and the world.

A great club can also be recognized in particular by its playing culture, by the style it promotes, by the way it carries itself, by the innovative drive it is given by its leaders. It’s no chance that multiple Rossoneri wins in different eras and decades brought fresh ideas about how to play football. And those sitting on the AC Milan bench were key to this: the Rossoneri have all been taken over by Italian football’s greatest coaches. Gipo Viani, Nereo Rocco and Nils Liedholm have paved the way for Arrigo Sacchi, Fabio Capello and Carlo Ancelotti, the latter trio which inherits incredible legacies while seeking to play a modern, spectacular football brand.

Arrigo Sacchi has been tremendously successful and innovated during the historic years under Berlusconi’s presidency not only thanks to great players but also thanks to what could be called an extra man: the game he played. Fabio Capello then took over, ensuring consistency as the tradition of success continues. AC Milan has won one Scudetto, two European Cups, two European Super Cups and two Intercontinental Cups under Sacchi, winning all the international finals in which they played. And it was that extra man, the Game, that brought the best out of individuals and led to three Rossoneri players in 1988 (Van Basten, Gullit and Rijkaard) and 1989 (Van Basten, Baresi and Rijkaard) occupying the top three places in the Ballon d’Or.

AC Milan had been the dominant team in Italy under Capello, winning four Scudetti in five seasons. Performance was not only limited to what they did at home, however, but the team still remained a force to be reckoned with in Europe. The Rossoneri made it to three successive Champions League finals between 1993 and 1995, with the Centennial Referendum of the Club’s 1994 triumph in Athens against Barcelona being elected by AC Milan fans as the’ Game of the Century.’ Such was the power of the Rossoneri with Don Fabio at the helm, the team went 58 unbeaten games between May 1991 and March 1993, while Sebastiano Rossi went 929 minutes in the 1993/94 season without a goal conceded. In addition, between 1992 and 1994, the Diavolo won three league titles, without a single penalty.

During Capello’s tenure, and after the Scudetto title won by Alberto Zaccheroni in his first season at the Club and Fatih Terim’s brief spell, the mantle was passed on to Carlo Ancelotti, with the Italian trying to replicate the success of the “Immmortals” (of Arrigo Sacchi), of which he was a member, and Fabio Capello’s “Invincibles” With King Carlo at the helm, more room in the Rossoneri trophy cabinet had to be made. Ancelotti has won two Champions League titles in five seasons and has also reached the final, semi-finals and quarter-finals in three other European campaigns.

In the 2009/10 season, Leonardo had replaced Coach Ancelotti. Since spending 13 years at the Club, he remained AC Milan Coach for a year, initially as a player, then as a director as part of the charity Fondazione Milan of AC Milan and also as the technical field. Massimiliano Allegri, who had a fantastic team at his disposal for the 2010/11 season due to the arrival of Ibrahimovic, Robinho and Boateng to the Club in August 2010 and further additions in January 2011, came after Leonardo. AC Milan won their 18th Scudetto and sixth Supercoppa Italiana under Coach Allegri, the latter being won against Inter at the Bird’s Nest in Beijing in August 2011. Clarence Seedorf took over the managerial hot-seat after a further two and a half seasons, during which AC Milan placed second and third in Serie A, another man who had previously shone in the Rossoneri jersey. AC Milan has collected 35 points over the course of the second half of the 2013-2014 season under Seedorf’s guidance.

Filippo Inzaghi took charge of the First Team in 2014/15 after previously scoring against Liverpool, Sevilla and Boca Juniors in all three of the Rossoneri’s 2007 finals. He’d previously led the Primavera to success in the Viareggio Cup in February 2014. As for 2015/16, Sinisa Mihajlovic began the season in charge and led the team to the Coppa Italia final before the Primavera promoted Cristian Brocchi to replace him by the end of the season. Come 2016/17, the management of the Club once more wanted to turn the page, formally appointing Vincenzo Montella as the new Coach of the Rossoneri. Subsequently, on 23 December 2016, he led the Rossoneri to victory in Supercoppa Italiana against Juventus as Milan defeated Juventus on penalties in Doha. On 27 November 2017 Rino Gattuso was the next man to take over–already a Rossoneri icon after winning 10 trophies with AC Milan from 2002 to 2011 (five in Italy and five on the international stage). The former Rossoneri midfielder led the club to the final of the Coppa Italia and on two separate occasions has ensured qualification for the Europa League.

The relationship between Gattuso and Casa Milan–which at the beginning of the 2013/14 campaign became the new Headquarters of the Rossoneri–ended in May 2019 mutually. It was then up to the sporting hierarchy composed of Zvonimir Boban and Paolo Maldini to choose the new Coach of the club. We have agreed on Marco Giampaolo, who made his Rossoneri debut during the 2019 International Champions Cup this summer.